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Strategic / Global Accounts Management

The INSIGHT Group provides proven, in-depth capabilities and methodologies to assist clients design and implement best-in-class global sales coverage strategies that span large enterprises to small and medium sized businesses through channels. Our experience enables us to address a total coverage plan for products and for services/solutions selling with specific emphasis on customer value and competitive differentiation….including the linkages and interdependencies required for successful implementation. INSIGHT has led research efforts and developed best practices methodologies that uniquely address the implications of the intersection and convergence of services ⁄ solutions and key account strategies. Depending on client needs, we can focus on a specific area of coverage such as strategic global customer accounts, an industry segment or address a broader go-to-market coverage plan. Our base offerings include:

INSIGHT delivers specific expertise regarding Industry Segmentation go-to-market coverage approaches and has developed leading edge models to penetrate emerging markets.

Value to the Client…..

Insight clients have been able to rapidly migrate from their current environment to best in class coverage models. In their targeted segments and accounts, they have experienced increased revenue and profits, significantly grown non-domestic revenue, improved customer satisfaction and broadened senior customer executive relationships. They have also been able to attract and grow sales and business development talent and achieve more efficient and effective business partner and channel success. They have also been able to leverage SAM to grow their services and solutions business and better cross sell and up sell value added solutions.


INSIGHT uses our intellectual capital, research ⁄ benchmark data, and go-to-market frameworks to provide a foundation for our client’s success. Our methodology helps the client identify gaps from best practices and establish a set of goals and objectives. We work with them to design and develop a plan with prioritized actions to achieve their business objectives.

Our consultants combine their deep knowledge and experience of coverage strategies with a proven methodology for outstanding customer value.

For more information...

Ed Petrozelli Photo Mike Byrnes Photo Gus Maikish Photo
Ed Petrozelli

Practice Leader & Owner

Mike Byrnes

Practice Owner

Gus Maikish

Practice Owner

Ph: (203) 894-1481 Ph: (203) 222-1119 Ph: (212) 521-0831
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