INSIGHT Practice Area
Marketing & Market Management
- Marketing Strategy and Plan Development
- Go-to-Market Strategy and Planning
- Product/Solution Sales and Marketing Assessments
- Customer Opportunity Wants and Needs Assessment/Process Implementation
- Customer Satisfaction & Loyalty Process Development and Execution
- Win / Loss Analysis and Action Programs
Development and Implementation of Marketing strategies and plans for products, solutions and services, emphasizing target segmentation and wants and needs analysis, an end-to-end set of marketing processes and actionable deliverables.
INSIGHT delivers unique hands-on expertise for companies that are depending on revenue and profit from a combination of products and services…helping them to balance and optimize their resources for effective and efficient go-to-market plans.
As companies shift to a Services Business, Model, INSIGHT delivers specific expertise regarding key aspects of the services- centric marketing process and its linkage to other key processes such as sales, skills development and services delivery.
Capitalizing on leading-edge digital technologies to engage target segments, INSIGHT collaborates with clients to engage with their customers – face-to-face to and increasingly, in a remote manner, to drill into key market activities including competition, pricing methodologies, product and offering positioning and marketing metrics.
INSIGHT applies its intellectual capital and hands on experience to help clients focus on the marketing process areas that will yield the most return to their business, using a combination of assessments, best practices workshops, and interactive joint team working sessions that help drive skills transfer to client personnel.
Key Elements
- Marketing Strategy and Plan Development
- Go-to-Market Strategy and Planning
- Product/Solution Sales and Marketing Assessments
- Customer Opportunity Wants and Needs Assessment/Process Implementation
- Customer Satisfaction & Loyalty Process Development and Execution
- Win / Loss Analysis and Action Programs
Value to the Client
- Differentiated value proposition that addresses the needs of the client’s customers
- Better lead identification and opportunity management
- Accelerated demand generation
- Improved revenue, profit and market share in target markets
- More in depth understanding of their customer wants and needs
- Product and services offerings portfolio optimization
- Higher win rates
- Improved customer satisfaction and loyalty
- Earlier penetration of new markets
Our Approach
INSIGHT offers a series of capabilities that are customized to fit specific client needs. Offerings include:
- Best Practices Workshops and Assessments that compare industry best-in-class models with your current models, to assess gaps and opportunities for improvement
- Market Segmentation methodologies to identify highest value target segments
- Wants and Need Assessment methodology for target segments to create the foundation for service offering development
- Methodologies to develop Go-to-Market Strategies, from first-of-kind offerings to mass customized and off-the-shelf offerings